A Look at Douyin, Tiktok’s Chinese Sister App
|Publisher||Canada Media Fund|
China’s version of TikTok, Douyin, boasts 400 million daily active users and is used somewhat differently than its US counterpart. While many users of TikTok in the US are young people, Douyin’s users come from all age groups as the platform markets itself as a knowledge-based video sharing platform. Douyin now positions itself as a professional platform for businesses and influencers with its integrated e-commerce and advertising functions that allow users to purchase products shown in videos.
|Excerpt||Unlike TikTok, Douyin bills itself as “China’s largest platform for knowledge, arts, and cultural heritage.”|
|Publish Date||March 10, 2020|