|The Best Guide to XiaoHongShu Marketing: Sell to Gen-Z & Millennials
|XiaoHongShu (Little Red Book), one of the most popular e-commerce platforms in China with over 200 million users in 2019, acts as a platform for people to share tips and reviews related to beauty and fashion. The platform has expanded to connect its Chinese users with global brands and is often used to target a young and sophisticated demographic.
|A trusted source for advice and recommendations from other users and like-minded people
|March 4, 2019